Dr. Toy’s Virtual Toy Museum & Marketplace

Magic Toy Box is a virtual toy museum and marketplace for children and adults alike – powered by super-smart emergent technology. Learn about your favorite toys, discover new ones, share with your friends and loved ones through social media, and shop for and purchase quality and award-winning children’s products that meet our high standards. Check back often because new products are being added every day! Find Toys.

Carnival: Meet Our Concierge. Imagine a magical children’s universe and marketplace – all existing inside of a toy box that is presented online, around the globe and around the clock. Welcome to Carnival, our digital ambassador, a concierge of children’s products that are presented within Magic Toy Box. Carnival both features and links to an expanding and seemingly limitless bank of information about Toys – including video, social media, biographical information and a buy-now link for each toy. Learn more, participate.

Magic Toy Box is the newest project of Stevanne Auerbach, Ph.D., “Dr. Toy”. In 1986, Dr. Auerbach founded and served as director of the San Francisco International Toy Museum, the world’s first interactive toy museum. More than 50,000 children visited the museum between 1986 and 1990, when the Loma Prieta earthquake forced it to shut its doors. New toys and products, as well as historical collectibles, were a mainstay of this unique “hands on” museum: Children could not only look at the eclecting sampling of toys, but they touch, climb on and hug most of them to their heart’s content! Dr. Toy, Stevanne Auerbach, PhD, has been for many years one of the nation’s and world’s leading experts on play, toys, and children’s products. With 30 years of direct experience, Dr. Auerbach includes educationally oriented, developmental and skill building products from the best large and small companies in her four annual award programs. Many parents, teachers and toy buyers use Dr. Toy’s guidance in making selections. Learn more.

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